09Apr 2025 by Lucieg789 No Comments
Marketing on a Budget: How SMEs Can Use Social Media to Drive Business Success

Marketing on a Budget: How SMEs Can Use Social Media to Drive Business Success

Business Coaching, General
For many small and medium-sized enterprises (SMEs), marketing budgets are often tight. Yet, despite these financial constraints, social media offers an incredible opportunity to raise brand awareness, engage with customers, and drive sales – all without breaking the bank. In today’s digital age, the right social media strategy can deliver impressive results, even for businesses with limited resources. Here’s a practical guide on how SMEs can leverage social media platforms effectively to achieve marketing success. 1. Choose the Right Platforms for Your Business With so many social media platforms available, it’s essential to focus your efforts on the ones that will most benefit your business. For SMEs, it’s important to identify where your target audience spends their time. Here’s a quick breakdown of popular platforms: Facebook: Great for building communities and…
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01May 2019 by Lucieg789 No Comments

Phishing Attacks See Massive Increases and Improvements in Execution with Social Engineering at the Helm

General, Management Consulting, Training
With 98% of malicious emails that hit inboxes containing no malware, the evolution and future of the phish lies squarely in the hands of effective social engineering. If you were a cybercriminal and were planning on using email as the medium by which to carry out your evil plans, you quickly realize you need to fool the recipient no matter what – whether the desired action is to open a malicious attachment, click a link, or respond, you much con them into doing so. Read more
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30Jan 2019 by Lucieg789 No Comments

Cybercrime could cost companies trillions over the next five years

General
A new report (PDF) by Accenture indicates that over the next 5 years, cyberattacks could result in global costs totaling $5.2 trillion. That amount includes both lost revenue for companies and the expenses businesses are likely to incur due to attacks. The high costs have to do with the growth of the digital economy and the poor cybersecurity controls applying to new technologies.  Based on the survey of around 1,700 C-suite members from across the globe, Accenture claims that “Internet security is lagging behind the sophistication of cybercriminals and is leading to an erosion of trust in the digital economy”. Read More...
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29Jan 2019 by Lucieg789 No Comments

[Heads-up!] New ‘Anatova’ Ransomware Disguised As A Game. Warn Your Users

General
The ransomware strain was discovered in a private peer-to-peer (p2p) network and targets consumers by using the icon of a game or application to trick the user into downloading it. McAfee researchers today announced the discovery of a new ransomware family, “Anatova” that is targeting consumers at scale across the globe. The ransomware was discovered in a private peer-to-peer (p2p) network and targets consumers by using the icon of a game or application to trick the user into downloading it. Christiaan Beek, Lead Scientist & Principle Engineer at McAfee said, “Creating a quick and fast piece of ransomware is fairly easy for those with basic know-how. Ransomware packed with functionality that is also difficult to analyze, such as Anatova, is more difficult to create from scratch. Anatova has the potential to become…
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15Jan 2019 by Lucieg789 No Comments

New Data Suggests that Negligent Employees May Be the Reason Data Breaches are So Successful

General, Training
When it comes to root causes of data breaches, it’s not your firewall, your endpoint protection, your antivirus, nor your patching that’s failing you; it’s your employees. Every security-minded organisation puts together a layered security strategy to deter, detect, and respond to cyber attack. A ton of time, budget, and resources is put into software solutions designed to keep up with the latest attacks, malware, and techniques. But what if I told you that your weakest link hasn’t been addressed? Click here to check the fully story out...
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